The BBA Digital Marketing undergraduate program is designed to impart knowledge and skills essential for effective product and service marketing using digital technology and media. This comprehensive program trains students in various facets including SEO (Search Engine Optimization), SEM (Search Engine Marketing), Display Advertisement, Content Marketing, Data Analysis, E-commerce, Social Media Marketing, Email Marketing, and more. Additionally, the program awards a Microsoft certification in Digital Marketing on Cloud, enhancing students' proficiency in this dynamic field. This partnership with Microsoft also provides internships and job placement aid, facilitating students in acquiring work experience and transitioning seamlessly into the workforce post-training.

Program Highlights

The program offers a Digital Marketing on Cloud certification from Microsoft.
Participants are guaranteed three interviews by Microsoft.
Learning is facilitated by Microsoft Trainers and Industry Practitioners.
The curriculum includes 20+ industry projects and case studies.
Soft Skills Essential Training is an integral part of the program.
Participants have the opportunity to improve their professional network and learn from peers.

Career Scope

Students get a chance to choose from a wide range of career options. With almost all companies moving their businesses online, the scope of the programme is reaching new heights. The program is an excellent choice for digitally adept students, who keep track of online trends, and who can creatively deal with different problems. Students can be employed as:

Marketing Executive
Digital Marketing Strategists
Digital Marketing Analysts
SEO Executive / Expert
Social Media Specialist

Program Brochure

Program Overview

Duration : 3 Years
Eligibility : 10+2 in any stream.

Program Fee

Refer offer letter for actual fee
Inclusions : Tuition Fee, University Registration, Eligibility Fee, Miscellaneous Fee, Laboratory Fee, Library Fee and Sports Fee.
Exclusions : Uniform & Stationery.
Examination fee as prescribed by the University / Board.
Note : Students are oered complimentary Laptop, OBT, AMCAT/Cocube, Global Immersion Program, Softskill training, Domain training & Linkedin Learning Licence.

Course Content

What is BBA in Digital Marketing (Powered by Microsoft)?

BBA in Digital Marketing is a 3-year undergraduate management program that combines core business education with specialized training in online marketing, branding, analytics, and digital business tools, supported by learning aligned with Microsoft platforms and technologies.

What does “Powered by Microsoft” mean?

The program integrates industry-relevant learning using Microsoft-based tools, digital platforms, and certification-oriented exposure that helps students understand modern business, analytics, and online marketing environments.

What will students study in this course?

Students learn:

Social media marketing
Search engine optimization (SEO)
Digital advertising & campaign management
Content marketing & brand communication
Web analytics and performance measurement
E-commerce marketing strategies

Is this course suitable for non-commerce students?

Yes. Students from Science, Commerce, or Arts streams after 12th standard can join. The course begins with business fundamentals and gradually introduces digital marketing specialization.

Why is digital marketing an important career today?

Companies now rely on online platforms for sales, customer engagement, and brand visibility. Digital marketing professionals are required in almost every industry including retail, technology, healthcare, and finance.

Does the program include practical training?

Yes. Students work on campaigns, projects, marketing tools, analytics dashboards, and case studies to gain hands-on practical exposure.

What career opportunities are available?

Graduates can become:

Digital Marketing Executive
Social Media Manager
SEO Analyst
Brand Executive
Content Strategist
Performance Marketing Specialist
E-commerce Executive

Are internships part of the program?

Yes. Internship exposure and industry projects help students build real-world experience and professional portfolios before graduation.

What higher studies can students pursue after this degree?

Students can pursue:

MBA (Marketing / Digital Marketing)
MBA Business Analytics
Advertising & Brand Management programs
Media & Communication postgraduate programs

What skills will students develop?

Students gain:

Marketing strategy planning
Data-driven decision making
Campaign management
Brand communication skills
Analytics interpretation
Business and entrepreneurship understanding

Best BBA Digital Marketing College in Bangalore

Program Highlights

Career Scope

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