Get MBA in Marketing & HR Program at Acharya Institute of Technology

This dual specialisation combines people engagement with customer engagement, enabling organisations to align internal culture with external brand promise. It is ideal for roles that require strong communication, leadership, and relationship-building skills, enhancing organisational effectiveness and brand culture alignment.

Acharya's association with Toastmaster ensures students gain training to improve public speaking, communication, and leadership skills, which is invaluable for management roles.

Program Highlights

• Students gain high-demand Business Analytics training by IBM, equipping them with essential data science tools and techniques to drive informed business decisions
• Coverage of Employer Branding, Internal Marketing, and HR Strategy
• Skill-based learning through presentations and projects
• Focus on organisational communication and culture

Career Scope

This specialisation opens opportunities in Employer Branding, Corporate Communications, and HR Consulting, with growing importance in service and knowledge-driven industries. Graduates can work as

• Employer Branding Managers
• Corporate Communications Executives
• HR Consultants
• Internal Communications Managers
• Employee Engagement Specialists
• Talent Branding Strategists

The MBA at Acharya Institute of Technology is more than a degree, it’s a transformative leadership journey. This two-year full-time postgraduate program, affiliated with Visvesvaraya Technological University (VTU), is designed to shape agile, ethical, and industry-ready business leaders. Blending rigorous academics with real-world exposure, the program builds strong analytical, strategic, and global business capabilities through immersive learning, consulting assignments, and entrepreneurial labs. Students can specialize in key areas such as Human Resources, Consulting, and Data Analytics, with the added advantage of a Microsoft-enhanced Business Intelligence specialization.

Why Choose MBA at Acharya Institute of Technology?

• AIMA-Accredited Faculty
• Dual Specialization with Industry-Aligned Curriculum
• Global Exposure & Tech-Integrated Learning
• Experiential, Outcome-Based Pedagogy
• Startup & Innovation Ecosystem
• Industry-Led Learning & Expert Faculty
• Career Launchpad with 100% Placement Support

Academic Leadership & Strategic Learning

• Immersive Learning Platforms
• Innovative Pedagogies
• Live Projects & Internships
• Research & Analytics Excellence
• Global & Digital Fluency

Centre for Excellence in Industry Collaboration (CEIC)

• Strategic Corporate Engagements
• CXO Mentorship & Roundtables
• Executive Certifications & Skill Enhancement
• Industry Conclaves & Domain Clusters
• Career Acceleration & Entrepreneurship Support

Student Leadership, Innovation & PRAGMA Student Forum

• Leadership Development
• Competitions & Industry Challenges
• Communication & Branding
• Global & National Engagement
• Innovation & Entrepreneurship Mindset

Placements & Entrepreneurship Development

• Holistic Employability Training: Continuous modules on soft skills, aptitude, domain knowledge, and industry-specific competencies to ensure career readiness.
• Placement Readiness Workshops: Resume building, mock interviews, group discussions, and professional communication enhancement.
• Entrepreneurship & Innovation Labs: Startup incubation, ideation-to-pitch sessions, and mentoring for aspiring entrepreneurs.
• Corporate Interface: 92% placement record with leading recruiters including Deloitte, KPMG, EY, Amazon, HDFC Bank, ICICI Prudential, TCS, Wipro, Infosys, and PwC.
• Career Acceleration Focus: A blended model of academic rigor, practical exposure, and entrepreneurial mindset development that empowers students to lead and excel.

A Future-Ready MBA

At Acharya Institute of Technology, our MBA shapes leaders who think globally, act ethically, embrace technology and drive impact.

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